STAMPA /
Print
Campagna stampa che promuove la qualità Chiquita partendo dal suo severo processo
di selezione: solo una banana su due ha l'onore di ricevere il bollino blu. /
Chiquita print campaign. Their severe selection process inspired the creative concept and was used to promote the brand's quality.
Headline: "The best go first."
Baseline: "Only one out of two bananas becomes a Chiquita."
Baseline: "Only one out of two bananas becomes a Chiquita."
RADIO
Campagna radio realizzata per promuovere un concorso a premi Chiquita. /
Radio campaign promoting a Chiquita contest.
Radio Script
Speaker: "Hey, Chiquita, what's up?"
Chiquita: "I'm busy shipping thousands of prizes."
Speaker: "Gosh, so many?"
Chiquita: "Don't tell it... I will have calluses on my peel in the end!"
Speaker: "Come on, don't you wanna be the best one? Only one out of two bananas becomes a Chiquita!
Join the Chiquita contest to win lots of Chiquita gadgets every day and an amazing holiday in Green Cape as fist prize! For further information visit chiquita.com"
Chiquita: "I'm busy shipping thousands of prizes."
Speaker: "Gosh, so many?"
Chiquita: "Don't tell it... I will have calluses on my peel in the end!"
Speaker: "Come on, don't you wanna be the best one? Only one out of two bananas becomes a Chiquita!
Join the Chiquita contest to win lots of Chiquita gadgets every day and an amazing holiday in Green Cape as fist prize! For further information visit chiquita.com"
